Pyramid Coffee Bags

Get creative with coffee: introducing the pyramid

We’ve been personalising tea, coffee, sugar and other beverage products for some years now, so when it comes to packaging, we know what works and what doesn’t. And we’re always excited when something innovative comes onto the market. Something that simply makes sense. Individual coffee servings have traditionally been packaged in sachets, sticks, capsules, and even mini jars, all of which are restricted to instant coffee. A few years ago, however, coffee bags entered the […]

Branding speaks louder than words

Does branding speak louder than words?

This month, a chocolate giant launched a new brand campaign in association with Age UK, with the slogan: “We’ve donated the words from these [chocolate] bars to help the 225,000 older people who regularly go a whole week without speaking to anyone”. And yet, despite the brand name being removed from the packaging, you can tell who is behind the campaign in an instant. It’s natural to think that branding focuses solely on a company […]